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EQUALNEAR, ESTABLISHED IN 2018, IS AN APPAREL BRAND WITH OUR CORE VALUE “BE THE ONE”. THE WORD “ONE” REPRESENTS THE IDEA OF HOW A PERSON DEVELOP INTO A UNIQUE INDIVIDUAL THROUGH INTERACTING WITH THE OUTER WORLD AND THE INNER SELF. THE SLOGAN “ALWAYS RELAXING, ALWAYS READY”, SHOWS THE ATTITUDE OF GETTING WELL PREPARED TO FACE ANY CHALLENGE, MEANWHILE FEELING AT EASE IN DAILY LIFE. WE EXPECT TO TAKE A ROLE OF SUPPORTER ON YOUR PATH TO PURSUING IDEAL LIFE.

 

EQUALNEAR成立於2018年,品牌名稱來自NEAR EQUAL的重組,代表著個人透過與外界的互動以及自我省思循環碰撞,持續認識並提升自我,進而發展成獨一無二且完整的個體。核心精神「BE THE ONE」為團隊成員透過互相交流,以持續探索著人生的價值。身處在於科技發達的時代,網路普及帶來了前所未有的便利性,在資訊量爆炸的環境下,如何保有獨立思考的意識,也成了值得反思的問題。ONE代表著擁有自我藍圖及獨立思考意識的個體,品牌每季的概念與企劃將以此核心價值為根基,透過各式題材及手法呈現。
 

ALWAYS RELAXING, ALWAYS READY.
 

品牌風格以日常穿著為基底,我們思索著如何在兼顧實穿性的同時,也能注入獨特的設計元素,以此發展出了三個品牌設計元素:HUMBLE、SPIRTUAL、LIBERAL。此三種元素不僅用於設計的基礎,更代表了EQUALNEAR的個性,從核心精神到外在的表現彼此環環相扣進而使品牌更加完整。期望人們穿上EQUALNEAR 的服裝,在不斷挑戰自我實現的路上,能夠由內而外的感到從容自在,對於品牌所堅持的理念有所共鳴。